Estate Of Mind Final Cut

Estate of mind from Jemma Goulds on Vimeo.

Evaluation Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. The title of the film: The title of the film is shown through a very hazy burgundy cloud of smoke. The font is shown in neat italics, connoting themes such as hope, love, compassion, trust & promise. The hazy clouds behind the title connotes the notion that the characters will forever be plagued by their deeds no matter how hard they try to change, as well as suggesting danger & commotion.

2. Setting/location: The location is filmed around an estate at night, connoting a sense of danger and mystery.

3. Costumes and props: Here the characters costumes are seen as very shabby, especially the character Jospehine, who's clothes seem to be quite revealing and unladylike, which connotes the careless and disheveled lifestyle that she leads. The props shown are an alcohol bottle and cigarettes, further emphasising the drug-filled lifestyle of the characters.

4. Camerawork and editing: For the CCTV effect, we filmed Terry from an above angle shot, and slowly filmed him walking through the streets, as if we were tracking him. This effect was to echo CCTV footage presented on the news whenever there has been a stabbing etc.

5. Title font and style: The font prints are small to connote the idea of the characters living a larger than life lifestyle and how they are easily caught up in it and are slowly becoming consumed by it, hence why the cloud of smoke fades into black.

6. Story and how the opening sets it up:

7. Genre & how the opening sets it up: this shot shows the two characters during a confrontational scene. The clothing that the characters represent the theme dramatic/street theme to our film as well as being very obvious iconography.

8. How characters are introduced: The way that the split screen shows the characters and their movements shows the guilt and shame that they film. They grey connotes that everything is not 'White' or 'Black (good & bad) for them and that they are stuck in the middle.

9. Special effects: Shown here is a smoking scene, in which the smoke has been reversed, appearing to go back into the mouth rather than out. This editing techniqufurther connotes the ideas of each of the characters living a very backwards lifestyle and how the mentality they are forced to take upon is slowly consuming them.

Evaluation Q2: How does your media product represent particular social groups?

Charater comparrisons

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Evaluation Q3: What kind of media institution might distribute your media product and why?

Evaluation Q4: Who would be the audience for your media product?

Sample audiences suitable for our film:

The target audience for our film are aged between 16-27 years of age. As a group we decided that this age range was appropriate as it relates to the same age range as our characters and that they were more likely to understand the culture and society of youths today. We tried to include many aspects of life that our audiences would understand as some may have experienced or would know someone that has experienced those things first hand. Here is a brief example of a couple of people that are most likely to watch our film:

Name: Tyler Davidson

Age: 18

Hobbies: Skating, hanging out with friends, drawing, playing video games, playing the keyboard.




Name: Sherice Sarpong

Age: 17

Hobbies: shopping, watching tv dramas, singing, drawing.












Maslow's Hierarchy Of Needs in relation to our project




Maslow's heirachy of needs can be related to our project as our aim is for our audiences to gain a sense of self - actualistation; realising that if through the pain and struggles that they go through that there is hope and that they are able to fulfill themselves in whatever they want to do. Secondly we aim to boost the self - esteem of audiences by helping them to realise that they are not forgotten, their issues are recognised by others, and that there is hope for those that are struggling, as well as them feeling Love & Belongingness. We have also tried to make audiences aware of what is happening around them and how they should be alert about issues such as drugs, alcohol & abuse so that they can be safe & secure.

Evaluation Q5: How did you attract/adress your audience?

Evaluation Q6: What have you learnt about technologies from the process of constructing this product?

1. Camera: the first stage of our production was to film the footage that we had planned. This was used during the very beginning stages of our film opening. However, we were not happy with the results of our footage as the quality wasn't as sharp as we hoped it to be. Nevertheless, we learned how to put into ptactice all the different camera angles and shots.

2. HD Camera: this was used for the split screen scene of the our opening. We used this so that the appearance of the characters remained clear to audiences. Though we were uable to use HD cameras as the numbers where limited, we were able to recognise and distinguish the difference between the HD camera's and regular cameras. For instance, the microphone on the HD cameras are to produce high quality sounds whereas regular cameras do not have this there for making the sound quality very unprofessional.

3. Tripod: although not used as much as the other technical eqiupments, the tripod was beneficial to us as it helped us to keep control of the camera so that the footage wouldn't shake.

4. Cubase: this programme is used to produce music. This programme was very beneficial as it was easily accessible in the school, therefore enabling me to produce the soundtrack. Through this programme I learned how to experiment with different sounds that would make the track sound interesting and suitable for the style of our opening.

5. Voice recorder: this was used to do our voice overs. With this we were able to learn how to adjust the sounds so that our voice overs were not lound neither too quite to be heard.

6. Adobe After Effects: this was the programme used to produce our logo aswell as the opening titles. This programme was used as it is very professional and help make our opening more appealing. This programme taught us how to us many effects, photoshop and manipluate different animations.

7. Adobe Premier Pro: perhaps the most important of all, Premier Pro was very beneficial in the process of editing our footage as it enabled us to make precise cuts, incoperate additional effects and also fitting in the soundtrack, logo and titles. This programme was used as it made our opening appear very professional.

8. Computer: to put everything together, the computer was used exrememly important eitherwise making our opening sequence would not have happened!

Evaluation Q7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

AS preliminary task from Jemma Goulds on Vimeo.

Looking back at our premiliminary task in comparision to our finished product, our preliminary task pales in comparision to our finished product in many ways. As this was our first time producing a short film, we didnt have any experience in how we would film our preliminary task. However, we attempted to incorperate the different camera techniques including shot reverse shots, the 180 degree rule and match on action shots.

Our attempt at the 180 degree rule.

Our attempt at the match on action shot.



Developed camera and editing techniques from our finished cut of Estate Of Mind.

Although our preliminary task, entitles Pokerface, wasn't up to par with our later work, it became our stepping stone in our progression to making much finer work; it helped us improve with the quality of our filming, making advanced title credits, choosing different locations to film, adding a soundtrack and adding effects and editing techniques to make our footage more interesting to watch.

Character Profile