Target Audience

Our film opening is mainly aimed at adolescents and young adults around the ages of 16 - 27 years of age. This is because people of that age group would find more interest in our film opening and would be able to relate to the themes such as gangs, violence etc., although they may not neccasirily indulge into these things. As other films such as Kidulthood, Bullet boy and Adulthood have had success in delivering these films to this particular audience, we assumed that aiming our film towards this audience would be more realistic and would work as our film opening goes along the same lines.